Essentials to Succeeding with Analytics Initiatives – Lessons from Real Life with Ashok Kumar, Director of Business Intelligence and Analytics at Avis Budget Group:
In order to succeed in analytics initiatives, one must plan for a holistic, end-to-end process to achieve the desired results. While there is a great deal of emphasis on the latest in machine learning and artificial intelligence, it is imperative that organizations have a deep understanding of its available data assets – including the quality, timeliness, and accessibility – and have business participation at the highest level. In this session, we will analyze the success and challenges encountered during real projects and hear lessons learned from one of the top players in the rental car industry. The talk will cover: key ingredients for a successful analytics initiative, team structure, tools, and partnerships for success, importance of constant monitoring and continuous process improvement.