Whether to drive positive product development, creative collaboration, investor interest, or public education and buy-in, emotive storytelling is a critical component to furthering the world of the data science, machine learning, and AI. So why do so many companies fall short? Meet digital anthropologist, AI artist, and award-winning filmmaker Taryn Southern, who has worked with a myriad of transformational tech brands to solve this problem for more than a decade. From releasing the first solo pop album composed with AI to directing an award-winning documentary on the future of neurotechnology, Taryn’s expertise lies in crafting provocative, human-centric stories that positively engage investors and audiences. So how can companies (and specifically, those deeply entrenched in data) recalibrate how they tell stories — both internally and externally — about technology? In this session, Taryn interweaves her personal experiences to share the challenges and key lessons she’s learned for crafting a resonant story, and why adopting an inspirational, human-centric lens is key to a company’s success.
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