The Self-Service Data program at General Electric Aviation has truly enabled the democratization of data and empowered business users to transform and analyze data through the implementation of data cataloging, workflow and visualization tools to drive horizontal outcomes and build data products for the digital industrial company. The program started in late 2016 when the Self-Service Data team from GE Aviation’s Digital Technology group rolled out the Self-Service Data tools. The team partnered with other organizations within the business, such as: engineering, supply chain, sales and marketing, and others, to identify and execute on projects within each group’s domain. Initial training sessions, and open office hours provided by the Self-Service Data team, helped user adoption and provided a sense of ease for non-technical users to work in the shared eco-system of GE’s data lake. Digital Data Analyst, an intensive week-long course teaching digital tools, data science and process excellence, was introduced in 2018. The training program was met with instant success, with over 700 graduates from multiple areas across the business. With a community of over 1,400 Self-Service developers building digital products to make data-driven decisions, the program is front and center of the digital cultural transformation at General Electric Aviation.