How Mercedes-Benz, Vodafone, and Credit Suisse Super-Sized their Data Initiatives


Credit Suisse, Vodafone, and Mercedes-Benz are three very different organizations, but they share one key commonality: they’ve both embarked on an organizational data transformation. In this panel session, Timo Gemmecker, Briand McDaid, and Denis Avodin will share their challenges, lessons learned, and their advice for other organizations in the same position.

A Panel Featuring Credit Suisse, Vodafone, and Mercedes-Benz

Timo is driving the data-fueled transformation of the Finance business of Mercedes-Benz Cars. For Merceds-Benz in China Timo implemented a data landscape and digitalized Finance & Controlling processes. He is passionate about Data, Learning & China.

Brian McDaid is the Analytics Lead at Vodafone, a British multinational telecommunications company. He is a digital technology leader with a passion for delivering innovative and business value using cloud technology and big data solutions to enhance or enable existing or new digital capabilities that deliver effective customer experiences across omnichannel marketing, commerce and customer care. By using his deep business and technology understanding of these technologies and solutions, Brian has developed an excellent track record of successful delivery across multiple sectors, in particular the Retail and Media sectors including “brick and click” and “pure play” B2C and B2B businesses.

Denis Avdonin is a Senior Data Analytics, Business Intelligence and Data Management professional with 15+ years of data analysis, data architecture solution design and implementation, data management and data warehousing experience, and overall 25+ years in IT with companies in banking, insurance, telecommunications, retail/wholesale, manufacturing and supply chain industries.


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